NEW JEANS USING DOW XLA FIBER LAUNCHED
Dow Fiber Soltions, a business unit of The Dow chemical company, partnered with Paige Premium Denim to launch a next generation Dow XLA fiber in an exclusive "Paigeaholic" Jean.
Dow fiber solutions describeds Dow XLA as the world's first and only olefirn based stretch fiber, offering benefits for the treatment, durability and comfort of denim.
Dow fiber solutions has aggressively penetrated Dow XLA fiber in the denim market with premier partners at all levels of the supply chain, from world-class denim textile mills to globally recognized consumer brands. Holiday watson, global public affairs and brand leader for Dow fiber solutions explained that these collaborative partnerships play an important role to influence other global brand leaders to use Dow XLA fiber to bring differentiated value to the market.
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